CERVELO BIKES
TRI BIKE LAUNCH 2019
Tasked with quickly launching two new Triathlon focused race bikes in fall of 2019.
Quick timelines and humble budgets made this effort a race in it’s own. In less than 6 weeks we developed and executed a integrated campaign aimed at Triathletes, with the dual goal of launching the bikes while reinvigorating and reaffirming our commitment and heritage in the world of Triathlon.
Our brief - “A love letter to Triathlon” - From Cervelo.
“Can’t Fake Fast”
To go fast. Faster than your last effort. Faster than your competition -
You must do the little things, the big things, all the things: Leave no rock unturned.
Check every box. Respect every ritual.
Because process breeds performance. Because fast is in the details.
For the athlete. And the machine.
LOOKBOOK + PRINT
SOCIAL 60” Cutdown / Instagram / Twitter
