Michael’s
"Made By You”
A campaign built around the maker, for the maker, and most importantly featuring the maker.
We helped transform a very traditional retail focused client (coupons, in-store and banner ads) into a client dedicated to investing in their brand - telling meaningful, shareable stories and becoming a inspiration and resource for the crafting community.
“Made By You” BRAND CREATIVE | MAKER SPOTLIGHTS (SOCIAL) | IN-STORE | PROMOTIONAL | MAKER “How To’s” (TikTok, Instagram + Twitter)
SILVER CANNES LION - Creative Business Transformation
LIA AWARDS GOLD
GOLD EFFIE AWARD
